This policy contains the practices and procedures we follow in relation to the collection, processing and use of your information that you provide to us while using our Website, in accordance with the provisions of the Information Technology Act, 2000 and the rules notified thereunder including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information), Rules 2011 (SPDI Rules).

Prior to using this Website, kindly read the privacy policy carefully and if you do not agree to the terms of this policy, please refrain from accessing the Website. This policy is an integral part of the User Agreement and shall be deemed to be incorporated therein by reference. By accessing the Website or using the Website: (i) you agree to be bound by this privacy policy; and (ii) you consent to the use, collection, processing, storage and sharing of your data in the manner specified herein.

In this policy, the term ‘Website’ refers to; the terms ‘we’ or ‘our’ or ‘us’ refer to Earth Ritual, the brand owning and managing the Website; and the term ‘you’ or ‘your’ refers to the user who uses our Website or registers on our Website for himself / herself or is validly authorised on behalf of any other person to use and access our Website for benefit of such other person. In the event you are accessing or using this Website on behalf of some other person, we shall assume that you are duly authorised by such person to share their information with us and we shall not independently verify the veracity of your authorisation. In the event you do not have sufficient authorisation to share such information with us, you shall be solely responsible for your acts and omissions including sharing of information with us by you.

Any part of this privacy policy can be changed without any notice to you. The updated policy shall be posted on the Website so that it is always available to you and we encourage you to periodically go through our privacy policy; however, in case of substantial changes to the policy, we shall notify you in accordance with applicable laws through your email id / phone number provided to us.

A. What information do we collect?

1. When you access our Website, information relating to you which assists in identifying you is collected by us, which includes:

a) Your name, date of birth, address, gender, e-mail address, telephone or mobile number, age, product related preferences, internet protocol address and any other personal information through which you can be identified;

b) Sensitive Personal Information (as defined under the SPDI Rules) including but not restricted to, details of your bank account, payment details while undertaking a transaction;

c) Any other information provided to us at the time of creation of your account on our Website or when you buy a product; and

d) Any information made available to us by your usage of this Website including your comments, feedback etc. or on a third-party site owned by us.

e) Demographic information such as the products you buy, events you intend to participate and events you like.

f) Information like your IP address, the type of browser you are using, the amount of time spent on our website by you, the pages accessed or the site you were last on before you left us, the type of mobile and the operation system of the device you are using.

2. When you log in to our Website or sign in to your account on our Website using a third party interface (your google account, facebook account etc.), we collect the information as allowed by such third party. For more information on how much data and information is shared by such third parties with us, please refer to their respective privacy policies or their terms on data sharing.

3. We also use ‘cookies’. Cookies are small pieces of data that are stored in your computer and they help us in remembering/recalling some information about you while you access our Website such as your preferences, your log in details etc. You may change the cookie settings on your browser if you are not agreeable to the use of cookies.

B. How do we use the information collected?

1. We shall use the collected data and information for the following purposes-

a) To verify your identity;

b) To enable you to purchase Products on our Website and provide you with the relevant services as per the terms and conditions of this Website, upon the creation of your account / registration with our Website;

c) to communicate with you regarding your orders including order updates, cancellation, refunds etc;

d) To improve user experience and quality of our services based upon your preferences etc. including improving the quality and content of the Website;

e) To help us learn about your shopping preferences;

f) To send messages, alerts and any other promotional information to you regarding our services and related matters including any surveys, feedback forms etc.;

g) To share information with governmental agencies pursuant to lawful requests for information as required under any law applicable in India and outside India;

h) To enforce the terms of this policy or to defend ourselves or our employees / agents in legal proceedings;

i) To share information with our employees, third party service providers etc. on a need to know basis for purposes of customer support or to resolve your queries /feedback or to enhance the quality of user experience for you;

j) To streamline and facilitate advertising for the advertisers or for us, on our Website, by showing tailored ads that we believe might be relevant to you;

k) To review Website insights and performance without identifying you;

l) To perform our obligations and to enforce our rights that arise out of any agreement between you and us.

C. How long will we be storing your Data?

We shall store your data: (i) no longer than necessary for the purposes for which the personal information is received and processed; or (ii) in accordance with applicable laws.

D. Sharing and Transfer of Data / Intended Recipients

1. We may share your information with third parties (including our delivery partners), inside or outside India, for storage, processing and other related purposes, as necessary according to the purposes mentioned in this policy, which you hereby consent to. This will be done while adhering to the Indian laws. We shall ensure that we share such data only with entities who provide for atleast equivalent data security measures as that provided by us.

2. We also share your information with government agencies, judicial forums if we are required by the law or by a judicial order, to do so. Additionally, we share your information with third parties for processing your transactions and serving you better in accordance with the purposes highlighted above. We also share your information with applicable entities when we are investigating fraud or any breach of this agreement.

3. We may also share your information with our affiliate entities solely in connection with the purposes highlighted above and to fulfil the transactions for which our services have been availed.

4. Earth Ritual is the collector of the information and will retain the information, and the address is: 1, Shivmangal Building, behind ICICI Bank, Bhausaheb Dandekar Marg, Mahim road, Palaghar West - 401404.

E. Security of your Data

1. We use robust and stringent security practices in managerial, technical, operational and physical security control measures when it comes to storage, use and processing of your data.

2. We will take reasonable measures to keep your information secure, but we shall not be liable for any loss or unauthorised access or any harm caused to you by any misuse of your personal information, unless it is a direct and foreseeable consequence of negligence and non- compliance on our part only.

3. You are responsible for maintaining your login credentials and other allied password recovery mechanisms like phone numbers and e-mail accounts secure.

F. Contact Us

1. If you need to revise or review any part of or all the data or information you have provided to us, or if you wish to withdraw your consent, you may contact us at or +91 8104051955. In the event you withdraw your consent to the terms of this policy, we shall not be responsible to provide any further services to you.

2. In the event of any disputes or grievances, you may write to our grievance officer, Adesh Chaudhari at the following details:

Email id: ,

Phone number (mobile / landline): +91 9823376207

3. The grievance officer shall take cognisance of the matter and undertake steps to resolve the matter in accordance with provisions of applicable laws.

4. In the event of non-compliance with this privacy policy or User Agreement or such applicable laws by us, you may terminate usage of our services.

G. Acknowledgement

1. If you visit any third party websites or links that may be available on the Website, please note that the use and collection of your data will be governed by such third party’s privacy policy and we shall not be liable in any manner whatsoever for use and processing of such data by third parties.

2. By agreeing to this policy, you also agree to not host, store, transmit, display, upload, modify, update, share or publish, on our Website or any such platform (e-mail groups etc) which you are a part of, by virtue of accessing or using the Website or by virtue of using our products or by availing our services, any information that

a) belongs to another person and to which the user does not have any right;

b) is obscene, pornographic, paedophilic, invasive of another’s privacy including bodily privacy, insulting or harassing on the basis of gender, racially or ethnically objectionable, relating or encouraging money laundering or gambling, or promoting enmity between different groups on the grounds of religion or caste with the intent to incite violence;

c) is harmful to child;

d) infringes any patent, trademark, copyright or other proprietary rights;

e) violates any law for the time being in force;

f) deceives or misleads the addressee about the origin of the message or knowingly and intentionally miscommunicates or information which is patently false or misleading in nature;

g) impersonates another person;

h) threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognisable offence or prevents investigation of any offence or is insulting other nation;

i) contains software virus or any other computer code, file or program designed to interrupt, destroy or limit the functionality of any computer resource;

j) is patently false and untrue, and is written or published in any form, with the intent to mislead or harass a person, entity or agency for financial gain or to cause any injury to any person.

We respect all the rights accorded to the citizens under the Constitution, including in the articles 14, 19 and 21.